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OOH Advertising Platform Modernization & Customer Journey Optimization

oomphinc.com

Advertising & marketing

Media

Real estate

Challenges in Customer Education & Digital Transformation

Legacy website navigation failed to effectively communicate emerging OOH advertising opportunities (mobile, weather-reactive, time-based) to small businesses. Complex market finder tools with industry jargon hindered DIY customer adoption, while lack of personalized customer journeys reduced conversion rates for new market segments.

About the Client

Top-tier outdoor advertising company specializing in billboards, transit ads, and digital place-based media

Digital Transformation Goals

Create audience-specific navigation paths for agencies, SMBs, and property owners
Implement intuitive Market Finder tool with geographic personalization
Develop self-service media management portal for small businesses
Integrate data-driven campaign effectiveness storytelling
Improve conversion rates through simplified customer journeys

Core Platform Requirements

Audience-specific destination portals (agencies/SMBs/property owners)
Interactive Market Finder with real-time location filtering
Campaign builder with cost estimation and package customization
Embedded analytics dashboard for campaign performance tracking
Educational content hub with ROI case studies and OOH value propositions

Technology Stack

Figma

Google Analytics 4

LinkedIn Marketing Solutions API

Cloudflare

Hotjar

System Integrations

CRM system for sales pipeline management
Media inventory database
Payment processing gateway
YouTube API for video content delivery
Geolocation services (Google Maps API)

Operational Requirements

99.9% uptime SLA with redundant cloud hosting
GDPR-compliant data handling and cookie management
Mobile-first responsive design across all devices
Sub-2 second page load times for core metrics
Role-based access control for customer portals

Business Impact Projections

Anticipated 40% increase in SMB conversions through simplified DIY workflows, 25% improvement in campaign engagement via personalized content delivery, and 30% reduction in sales cycle length through integrated analytics and automated reporting. Enhanced market finder functionality expected to boost geographic targeting accuracy by 50%.