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Online Ticketing System for High-Volume Zoo Visitors

launchpadlab.com

Hospitality & leisure

Tourism

Non-profit

Operational Challenges

Overcrowded ticket sales at physical entrances causing long wait times, inefficient checkout processes discouraging membership upgrades, and inability to scale during peak visitor periods

About the Client

A major metropolitan zoo attracting 25+ million annual visitors, focused on wildlife conservation and public education

Key Goals

Reduce physical queue congestion through online ticket adoption
Streamline checkout process to improve conversion rates
Increase membership signups through targeted digital incentives
Maintain brand consistency across digital platforms

Core System Requirements

Tiered ticket selection interface
Progressive membership login system
Interactive checkout progress indicator
Add-on attractions/rides upselling module
White-label branded design system

Technology Stack

Heroku

Custom API components

System Integrations

Membership database API
Payment gateway integration
Analytics platform

Performance Criteria

High-availability architecture
Peak load scalability
PCI-DSS compliance
Sub-2s page load times

Expected Business Outcomes

Projected 7%+ increase in online ticket and membership sales through optimized checkout flows, with 40% reduction in physical queue wait times during peak operating hours