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Omnichannel Subscription Management Platform Development

n-ix.com

eCommerce

Advertising & marketing

Financial services

Business Challenges

Cleverbridge faces challenges in expanding market reach, improving customer experience, and reducing subscriber churn. The existing desktop application is limited to Windows, hindering access for users on other operating systems and mobile devices. Manual marketing campaigns are time-consuming, lack personalization, and are not effectively preventing churn. Analytics reports lack visual clarity and actionable insights. The system lacks scalability and flexibility to adapt to evolving customer needs.

About the Client

Cleverbridge is a global provider of ecommerce and subscription management solutions, enabling businesses to monetize digital goods, online services, and SaaS.

Project Objectives

Develop a web-based application accessible across all major operating systems, browsers, and mobile devices.
Enhance the user experience through a modern and intuitive design.
Automate personalized email campaigns to reduce subscriber churn.
Improve the accuracy and visual clarity of analytics reports.
Increase client outreach and expand market reach.
Reduce manual effort in marketing campaign management.

Functional Requirements

Web-based application with cross-platform compatibility.
Personalized email campaign automation with generative AI.
Churn probability prediction models.
Real-time analytics dashboards with visual reporting.
User segmentation and targeting capabilities.
Integration with existing ecommerce platforms.
User role and permission management.

Preferred Technologies

AWS (Bedrock, SageMaker ML Lineage Tracking, potentially others)

Generative AI (for email content generation)

Cloud-native architecture

Serverless best practices

Machine Learning

GraphQL

Redux

Jenkins

Integrations Required

Ecommerce platforms (e.g., Shopify, Magento, WooCommerce)
CRM systems
Email marketing platforms
Data warehouses

Key Non-Functional Requirements

Scalability to handle a large number of subscribers and transactions.
High availability and reliability.
Security to protect sensitive customer data.
Performance to ensure fast response times.
Maintainability and ease of updates.

Estimated Business Impact

The project is expected to increase client outreach by providing access to a wider audience through cross-platform compatibility. Automation of marketing campaigns is anticipated to reduce subscriber churn by at least 15% and significantly decrease manual effort. Improved analytics will provide actionable insights, leading to more effective marketing strategies and increased revenue for Cleverbridge's clients.