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Omnichannel Ecommerce Platform Modernization and Enhanced Analytics

n-ix.com

eCommerce

Challenges

Cleverbridge's legacy desktop application (14 years old, Windows-only) presented significant limitations: limited customer reach to non-Windows users and mobile device users, outdated UX design, and insufficient visual data in their business intelligence reports. This hindered customer acquisition, retention, and the ability to effectively showcase the value proposition to potential clients.

About the Client

Cleverbridge provides cloud-based ecommerce and subscription management solutions for monetizing digital goods, online services, and SaaS across various industries. They offer recurring billing, customer experience optimization, and global compliance/payment capabilities.

Objectives

Expand market reach to all operating systems, browsers, and mobile devices.
Improve customer experience through a modern, user-friendly interface.
Enhance business intelligence reporting with visually informative data.
Increase customer acquisition and retention rates.
Strengthen Cleverbridge's value proposition to potential clients.

Functional Requirements

Web-based application accessible across all devices.
Intuitive and user-friendly UX design.
Comprehensive BI reports with visual data representation.
Secure payment gateway integration.
Subscription management features (recurring billing, renewals, cancellations).
Customer support tools (ticketing, knowledge base).

Preferred Technologies

React

Redux

GraphQL

Jenkins

Power BI

Integrations Required

Payment gateways (e.g., Stripe, PayPal)
CRM systems
Marketing automation platforms

Non-Functional Requirements

Scalability to handle increasing user load.
High performance and responsiveness.
Robust security measures to protect customer data.
Accessibility compliance (e.g., WCAG).

Business Impact

The project is expected to significantly increase Cleverbridge's customer reach, improve customer satisfaction and retention, and strengthen its competitive position in the market. The enhanced BI capabilities will allow Cleverbridge to better demonstrate its value to prospective clients, potentially leading to increased sales and market share. The ability to offer customized analytics will further differentiate Cleverbridge from its competitors.