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Nutrition Greenhouse Accelerator Program Management Website Development

bilberrry.com

Consumer products & services

Food & Beverage

Advertising & marketing

Challenge

PepsiCo lacked a streamlined, centralized platform for managing the application process for its Nutrition Greenhouse Collaborative Accelerator program. This resulted in inefficiencies in reviewing a high volume of applications, inconsistent communication with applicants, and difficulty tracking the progress of the selection process. Manual processes were time-consuming and prone to errors.

About the Client

PepsiCo is a multinational beverage and snack food corporation with a significant focus on promoting health and wellness through initiatives like the Nutrition Greenhouse Collaborative Accelerator program.

Goals

Develop a custom website to market and manage applications for the Nutrition Greenhouse Collaborative Accelerator program.
Create a backend system to efficiently review and manage thousands of applications.
Improve the applicant experience through a user-friendly online application process.
Streamline the vetting and acceptance process for program participants.
Ensure the website aligns with PepsiCo's brand standards and marketing guidelines.

Core Functionality

Applicant registration and profile management
Online application form with customizable fields
Backend application management dashboard for administrators
Application review and scoring tools
Communication tools (email integration) for applicant notifications
Reporting and analytics on application data
Secure data storage and user authentication

Technology Stack

Custom WordPress Development

PHP

MySQL

HTML

CSS

JavaScript

External Integrations

Email marketing platform (e.g., Mailchimp) for applicant communication
CRM system (potentially) for applicant data management

Performance and Security

Scalability to handle a large volume of applications and users
High website performance and fast loading times
Robust security measures to protect applicant data
Compliance with data privacy regulations (e.g., GDPR)

Expected Business Impact

This project will significantly improve the efficiency of the Nutrition Greenhouse program by streamlining the application process, reducing administrative overhead, and enhancing the applicant experience. It will allow PepsiCo to manage a larger pool of applicants effectively, leading to a more diverse and high-quality cohort of participants. Improved communication and data analysis will contribute to the overall success of the program.