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The client's existing web application lacked comprehensive accessibility features, hindering the online shopping experience for a significant segment of their audience – seniors and individuals with visual and motor impairments. This limited their market reach and posed potential legal risks related to accessibility compliance (Section 508 and WCAG 2.0).
A large American multi-store retailer with a significant online presence, selling a variety of products with global demand and a focus on customer experience.
Successful completion of this project is expected to result in a significant improvement in the client’s brand image, increased web traffic, improved search engine rankings, and a substantial expansion of their customer base. The project also addresses critical legal and ethical considerations by ensuring accessibility for all users.