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The existing mobile banking app (launched 2014) fails to meet modern digital expectations due to fragmented user journeys, lack of automation in key processes (e.g., deposit + card account opening), poor interface design for financial management, and absence of proactive notifications for deposit bonuses and maturity dates. These issues result in low client retention and inefficient service delivery.
A leading commercial bank established in 1994, providing retail and SME banking services across Kazakhstan
Projected 40% reduction in client onboarding time, 25% increase in digital product adoption, and 65% improvement in customer satisfaction scores through streamlined processes, enhanced user engagement features, and automated financial lifecycle management.