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Next-Generation Intent Data Platform Enhancement & Expansion

jetrockets.com

Information technology

Advertising & marketing

Business services

Challenges with Scalability and Feature Expansion

Foundry's existing Neon platform, while successful, requires enhancements to handle increasing data volumes, evolving market needs, and customer demand for advanced analytical capabilities. The current infrastructure and feature set need to be modernized to maintain a competitive edge and support future growth. There is also a need to improve user onboarding and provide more personalized experiences.

About the Client

A market intelligence and demand generation company focused on supporting the technology industry with data, marketing technology, and insights.

Project Goals

Enhance data processing capabilities to handle larger datasets and improve analytical accuracy.
Develop advanced algorithms for predictive analytics and trend identification.
Improve user experience with a more intuitive interface and personalized dashboards.
Expand integration capabilities with additional CRM and marketing automation platforms.
Optimize platform performance and scalability to accommodate future growth.
Improve user onboarding efficiency.

Functional Requirements

Advanced data analytics algorithms for trend prediction and topic modeling.
Personalized user dashboards with customizable views and alerts.
Enhanced smart filtering capabilities with expanded parameter weighting.
Improved user onboarding with automated consultant assignment.
Customizable email templates with dynamic content generation.
Real-time data updates and notifications.
Role-based access control for data security.

Preferred Technologies

Ruby

JavaScript

GCP (Google Cloud Platform)

PostgreSQL

Elasticsearch

DeepL

OAuth 2.0

Required Integrations

Salesforce
HubSpot
UpLead
Dun & Bradstreet
Stripe

Non-Functional Requirements

High scalability to handle growing data volumes.
Low latency for real-time data processing and analysis.
Robust security measures to protect sensitive data.
High availability and fault tolerance.
Strong performance under peak load.

Expected Business Impact

This project will enable Foundry to provide more valuable and actionable insights to its clients, leading to increased customer satisfaction, improved sales performance, and a stronger competitive position in the market. The enhanced platform will attract new customers and retain existing ones, driving revenue growth and expanding Foundry's market share. Improved user experience and onboarding will reduce churn and increase platform adoption.