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Next-Generation Headless E-commerce Website for Retail Solutions Provider
  1. case
  2. Next-Generation Headless E-commerce Website for Retail Solutions Provider

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Next-Generation Headless E-commerce Website for Retail Solutions Provider

makersden.io
Retail
Information technology
Business services

Need for a Modern, Scalable Marketing Website

Invenda's existing website is outdated and doesn't effectively showcase their product offerings and value proposition. They require a modern, agile website solution that can be easily updated and scaled to support future growth and marketing initiatives. The existing site lacks a robust content management system and doesn't provide optimal user experiences for lead generation.

About the Client

Invenda is a leading provider of automated retail solutions, specializing in vending machines, smart fridges, and micromarket kiosks. They offer innovative technology to enhance retail experiences and operational efficiency.

Project Goals

  • Develop a high-performance, responsive website to showcase Invenda's product portfolio.
  • Implement a user-friendly content management system for easy content updates and management.
  • Improve SEO performance and drive qualified leads through optimized content and technical implementation.
  • Ensure a seamless user experience across all devices.
  • Enable easy integration with existing CRM and marketing tools.

Functional Requirements

  • Product catalog with detailed specifications and imagery
  • Lead generation forms and landing pages
  • Blog/News section for industry insights
  • Integration with CRM and marketing automation platforms
  • Live preview functionality for content editors
  • SEO optimization features (H1, meta descriptions, sitemaps)
  • GDPR compliant cookie consent management

Preferred Technologies

Typescript
ReactJS
NextJS
Storyblok
TailwindCSS

Required Integrations

  • CRM system (e.g., Salesforce, HubSpot)
  • Marketing automation platform (e.g., Marketo, Pardot)
  • Google Analytics
  • Google Tag Manager

Non-Functional Requirements

  • High website performance (Core Web Vitals)
  • Scalability to handle increasing traffic
  • Robust security measures to protect user data
  • GDPR compliance
  • Accessibility compliance (WCAG)

Expected Business Impact

The new website will enable Invenda to significantly improve their online marketing efforts, generate more qualified leads, and ultimately drive business growth. The intuitive content management system will empower their marketing team to quickly adapt to changing market conditions and launch new campaigns. Improved SEO and user experience will result in higher website traffic and conversion rates.

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