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Development of a Scalable NFT Advertising Platform with Auction Marketplace and Publisher Integration
  1. case
  2. Development of a Scalable NFT Advertising Platform with Auction Marketplace and Publisher Integration

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Development of a Scalable NFT Advertising Platform with Auction Marketplace and Publisher Integration

makersden.io
Media
Advertising & marketing
eCommerce

Challenges in Developing In-House Advertising Platform

AtomicHub faced resource constraints and technical complexity in building a custom ads platform to monetize their NFT marketplace traffic, despite high advertiser demand. Existing solutions lacked blockchain integration and scalability for auction systems.

About the Client

A leading NFT marketplace platform operating on WAX and EOS blockchains with a media outlet focused on NFTs

Platform Development Goals

  • Create a blockchain-native advertising platform for NFT marketplaces
  • Implement dynamic ad placement management with time-slot scheduling
  • Develop an auction marketplace for unsold ad inventory
  • Enable third-party publisher onboarding and revenue sharing
  • Integrate payment processing and comprehensive reporting tools

Core System Capabilities

  • Ad campaign creation with blockchain-verified placements
  • Real-time bidding auction system for ad slots
  • Publisher registration and website verification workflow
  • Multi-chain payment gateway integration (WAX/EOS)
  • Analytics dashboard with ROI tracking

Technology Stack Requirements

ReactJS for frontend development
TypeScript for type-safe code
BlitzJS framework for rapid API development
Prisma ORM with PostgreSQL
ChakraUI component library
Render.com for deployment

External System Integrations

  • Blockchain wallet authentication (WAX Cloud Wallet)
  • Payment gateway APIs (Stripe, blockchain-native payments)
  • Analytics tools (Google Analytics, blockchain explorers)
  • Ad verification services

System Quality Attributes

  • High-throughput blockchain transaction handling
  • End-to-end encryption for ad data
  • Sub-second API response times for auctions
  • GDPR-compliant data management
  • Auto-scaling infrastructure for traffic spikes

Expected Business Impact of Advertising Platform

The platform is projected to increase AtomicHub's revenue streams by 40% through ad monetization, expand market share by attracting 100+ third-party publishers, and reduce operational costs by 30% through automated auction systems. Blockchain integration will ensure transparent ad delivery verification, enhancing advertiser trust.

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