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Headless CMS Implementation for Scalable Marketing Website with Enhanced Lead Generation
  1. case
  2. Headless CMS Implementation for Scalable Marketing Website with Enhanced Lead Generation

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Headless CMS Implementation for Scalable Marketing Website with Enhanced Lead Generation

makersden.io
Information technology
Business services
Software development

Legacy Website Limitations

Existing website suffers from performance issues affecting user experience and conversion rates. Marketing team lacks flexibility in content management, hindering timely updates to feature pages, campaign launches, and conversion funnel optimization. Current infrastructure doesn't align with company's focus on productivity and efficiency values.

About the Client

Productivity software company providing task management solutions for teams

Website Modernization Goals

  • Implement flexible headless CMS for rapid content updates
  • Improve Core Web Vitals scores to enhance user experience
  • Create modular component system for feature showcases
  • Establish seamless CRM and marketing tool integrations
  • Enable GDPR-compliant tracking and analytics framework

Content Management System Requirements

  • Modular feature section builder with interactive components
  • Live preview functionality for content managers
  • Automated SEO metadata generation (meta tags, JSON-LD)
  • Reusable component library for consistent branding
  • GDPR-compliant cookie consent management system

Technology Stack

Storyblok (Headless CMS)
ReactJS (Frontend Framework)
NextJS (Server-side Rendering)
TypeScript (Type Safety)
TailwindCSS (Utility-First Styling)

System Integrations

  • CRM system (HubSpot/Salesforce)
  • Marketing automation platforms
  • Analytics tools (Google Analytics)
  • Conversion rate optimization platforms

Performance Requirements

  • Core Web Vitals Lighthouse score > 90
  • 99.9% system uptime SLA
  • WCAG 2.1 accessibility compliance
  • Cross-browser compatibility (Chrome, Firefox, Safari)
  • Content delivery network (CDN) integration

Business Impact Projections

Expected 40% reduction in content update time for marketing team, 25% improvement in conversion rates through optimized landing pages, and 50% faster page load times. Modular architecture will enable 3x faster campaign deployment cycles while maintaining brand consistency across all digital touchpoints.

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