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Next-Generation eCommerce Platform for Premium Cheese Retail

hedgehoglab.com

Food & Beverage

Challenges with Legacy Mobile Applications & Integration

Cheesegeek's existing iOS and Android applications were outdated, poorly performing, and lacked a modern user experience. The Shopify website integration presented technical hurdles for mobile app development. Furthermore, the delivery process required strict adherence to existing operational rules and seamless integration with Salesforce for logistics management, creating inefficiencies and hindering scalability.

About the Client

Specialty cheese retailer focusing on fresh, high-quality cheese and subscription services.

Project Goals

Develop a modern, user-friendly mobile application (iOS and Android) aligned with updated brand guidelines.
Enhance customer engagement and retention through interactive features like loyalty programs and a 'Cheese Vault'.
Streamline the cheese ordering and delivery process while adhering to existing logistical rules.
Provide real-time order tracking and control for subscription orders.
Enable seamless integration with Salesforce for logistics and inventory management.
Expand the app's functionality beyond basic e-commerce, creating a comprehensive 'cheesy experience'.

Functional Requirements

Dynamic product catalog with detailed information and high-quality images.
Secure online ordering and payment processing.
Subscription management (skip, change, swap cheeses).
Real-time order tracking and status updates.
User account management with personalized recommendations.
Loyalty program and 'Cheese Vault' functionality.
Integration with Salesforce for logistics and inventory.
Content management system for blogs, polls, and promotional materials.

Preferred Technologies

Salesforce

Shopify (API integration)

Native iOS (Swift/Objective-C)

Native Android (Kotlin/Java)

Integrations Required

Salesforce API
Shopify API
Payment Gateway API

Key Non-Functional Requirements

Scalability to handle increasing user base and transaction volume.
High performance and responsiveness for a smooth user experience.
Robust security measures to protect customer data and payment information.
Reliable delivery system with accurate order tracking.
Cross-platform compatibility (iOS and Android).

Expected Business Impact

The new application is expected to significantly improve customer satisfaction, increase order volume, enhance brand loyalty, and enable Cheesegeek to expand its market reach. By providing a richer and more interactive customer experience, the platform will drive revenue growth and establish Cheesegeek as a leader in the premium cheese retail space. Success metrics include increased customer retention rates, higher average order values, and improved Net Promoter Score (NPS).