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Next-Generation Cross-Platform TV Streaming Platform with Personalized Content Discovery

incode-group.com

Media

Information Technology

Telecommunications

Challenges in Cross-Device Content Delivery and User Engagement

Existing platform struggles with inconsistent user experiences across devices, difficulty in content discovery for multilingual audiences, and maintaining competitive differentiation against established streaming services while scaling infrastructure to support growing user base.

About the Client

Swiss-based internet TV platform providing live and on-demand streaming services with multilingual content for domestic and international audiences

Objectives for Platform Enhancement

Enhance browser and mobile interfaces for seamless cross-device content discovery
Implement AI-driven personalized content recommendation system
Expand multilingual content library management capabilities
Optimize program guide functionality for real-time scheduling
Improve user retention through contextual viewing experiences

Core Streaming Platform Requirements

Adaptive UI/UX for web, mobile, and tablet devices
Personalized recommendation engine using viewing history
Interactive program guide with time-shift functionality
Multilingual metadata management system
Cross-device synchronization of viewing progress
Curated special content collections interface

Technology Stack Requirements

React/Redux for frontend development

Swift and Kotlin for native mobile apps

Node.js backend services

AWS cloud infrastructure

GraphQL API layer

Third-Party System Integrations

Content delivery network (CDN) for video streaming
Payment gateway for premium content
Analytics platform for user behavior tracking
Localization management system

Operational Requirements

Support 500,000+ concurrent users
99.99% platform availability SLA
Sub-200ms API response times
GDPR-compliant data handling
Cross-browser compatibility (Chrome, Safari, Firefox)

Expected Business Outcomes

Projected 40% increase in user engagement metrics through personalized recommendations, 25% growth in international user base via enhanced multilingual support, and 30% reduction in customer churn through improved cross-device continuity, positioning Wilmaa as Switzerland's leading streaming platform.