The client faces challenges in updating their outdated web infrastructure to reflect a fresh brand identity, improve user experience, and retain SEO rankings during website redevelopment. Their existing temporary sites do not support scalable content management or engaging UI components, limiting their ability to showcase diversified offerings effectively.
A well-established eCommerce enterprise seeking to modernize its online presence, improve user engagement, and enhance SEO performance.
The new website is expected to significantly improve user engagement through dynamic, visually appealing interactive features. It will support the client's SEO efforts, leading to sustained search rankings during rebranding, and provide a scalable platform capable of handling increased traffic and content expansion. Overall, these enhancements should drive higher conversion rates, strengthen brand perception, and contribute to increased market share.