Next-Generation Community Engagement Platform for Content Creators and Subscriber Monetization

The client operates a popular digital content platform with an existing website and app that are underperforming, suffer from technical issues, and offer a suboptimal user experience. They face difficulties in motivating free users to upgrade their subscriptions, increasing paid user engagement, and driving additional revenue streams such as merchandise sales.

A large digital content creator or media company with a highly engaged online community seeking to enhance its digital platform to increase user engagement, subscription upgrades, and related merchandise sales.

• Develop a seamless, modern website and mobile app to improve overall user experience.
• Encourage free members to upgrade to higher subscription tiers, particularly targeting tier 3 and above.
• Increase user adoption of the mobile app through incentivized installation and usage.
• Boost paid subscriptions and monetize user engagement through additional purchases such as merchandise.
• Create a scalable platform capable of supporting rapid growth in active users and transactions.

• User account management with multiple subscription tiers (free and paid) and upgrade pathways.
• Integration of a smooth onboarding process encouraging app installation and engagement.
• Secure payment system supporting one-time and recurring subscriptions, as well as merchandise purchases.
• Dedicated dashboard for users to view their subscription status, upgrade options, and purchase history.
• Mobile-friendly design optimizing user experience across devices.
• Event-driven notifications and prompts encouraging tier upgrades and merchandise sales.
• Analytics dashboard for monitoring active users, conversion rates, and revenue metrics.

• Membership and subscription management systems
• Payment processing services
• Content management systems
• Analytics and reporting platforms
• Notification and messaging services

• Platform capable of supporting at least 20,000 active users within 72 hours of launch
• Secure handling of personal and payment data compliant with applicable standards (e.g., PCI DSS, GDPR)
• Minimal downtime and high uptime SLA
• Fast load times with optimized performance on various devices
• Scalable architecture to handle future growth in user base and transactions

The new platform aims to significantly increase user engagement by incentivizing subscription upgrades and app usage, with targeted improvements in conversion rates. Expected outcomes include a substantial rise in active app users, higher subscription revenue, and increased merchandise sales, ultimately strengthening community loyalty and maximizing revenue streams.