Replatforming and Integrating a Dynamic Industry Insight Platform

The client’s existing insight platform was outdated, siloed, and no longer aligned with the design standards established by their recently redesigned main website. This fragmentation hindered user experience, limited content management efficiency, and reduced engagement with their core audience of creative marketing professionals. Additionally, the separation from the main site created extra steps in user journeys, impacting sales and content discoverability.

A prominent media organization specializing in creative marketing insights, providing industry reports, trend analysis, and a digital insight platform for brand and agency clients.

• Rebuild and modernize the insight platform to match the brand's new visual and functional standards.
• Integrate the insight platform seamlessly into the main website to streamline user journeys and reduce friction in membership acquisition.
• Enable dynamic, frequently-updated content to keep the platform fresh and relevant for industry professionals.
• Enhance content creation and management workflows through a unified CMS, improving efficiency for editors and content teams.
• Increase user engagement metrics, targeting at least a 50% growth in sessions and doubling session durations within six months post-launch.

• A unified web interface seamlessly integrated into the main website, eliminating the need for separate sites.
• A flexible content management system allowing editors to create, publish, and manage varied content types across multiple categories.
• User registration, onboarding, and permission management integrated into the main site's checkout process, enabling subscription-based access.
• Responsive, visually bold and impactful interface design aligned with the main brand’s style for engaging user experience.
• Content personalization and real-time updates to ensure platform always feels fresh and relevant.
• Analytics and monitoring tools embedded within the platform to track user interaction metrics such as sessions and session duration.

• Membership management and checkout system for seamless subscription processing.
• Analytics tools for tracking user engagement and platform performance.
• Content delivery APIs for dynamic, real-time content updates.
• External marketing automation tools for onboarding and user communications.

• High scalability to accommodate unexpected traffic surges; aim for at least 50% growth in sessions within six months.
• Performance targets ensuring fast load times and smooth content updates.
• Security measures to protect user data and comply with relevant data privacy standards.
• Content management workflow efficiency to enable editors to update content seamlessly from within a unified CMS environment.

By implementing an integrated, modern insight platform aligned with the main website’s branding and design standards, the client expects significant increases in user engagement metrics—aiming for at least a 57% growth in sessions and a 138.6% increase in session duration within the first six months. Streamlining content workflows and removing platform silos will enhance operational efficiency and provide a consistent, engaging user experience, thereby strengthening the client’s position as a leading resource in the industry.