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Next-Generation Cloud-Based CMS and CRM Integration for Industrial Chemical Manufacturer

trigent.com

Manufacturing

Food & Beverage

Industrial

Retail

Business Challenge

The client's existing CMS platform was inadequate to meet growing business needs. Limited API capabilities hindered integration with third-party software and existing application components. A scalable, extensible, and versatile system was required to support business expansion, provide a unified customer experience, and leverage existing investments.

About the Client

A Georgia-based manufacturer and distributor of specialty chemicals and related products, serving industrial and institutional markets with a wide range of solutions.

Project Objectives

Develop a modern, scalable, and cloud-native CMS application.
Integrate the CMS with existing CRM and other business systems (website, video library).
Provide a unified view of customer orders for the sales team.
Enable real-time product sales insights for demand-focused promotions.
Create an omnichannel user interface for order processing and execution.
Improve user management, order management, product information management, promotion management, and lead management.
Enhance search experience for industrial customers.

Functional Requirements

Order Management: Ability to create, track, and manage customer orders.
Product Information Management: Centralized storage and management of product details.
Promotion Management: Tools for creating and managing promotional campaigns.
Lead Management: Capture, track, and nurture leads through the sales funnel.
User Management: Secure user authentication and authorization.
Real-time Sales Reporting: Dashboards with real-time sales data and lead insights.
Omnichannel Order Processing: Support for order placement through various channels (website, etc.).

Preferred Technologies

PHP Laravel Framework

HTML5

VUE.JS

CSS3

MySQL

Microsoft Dynamics 365

Integrations Required

Microsoft Dynamics 365 CRM
MailGun (Email Service)
Matomo (Web Analytics)
Google Maps (Location Services)
Existing Website
Instructional/Educational Video Platform

Key Non-Functional Requirements

Scalability: The system must be able to handle increasing data volume and user traffic.
Performance: Fast response times and efficient data processing.
Security: Secure data storage and access control.
Reliability: High availability and minimal downtime.
Cloud Native Architecture: Designed for deployment and scaling in a cloud environment.

Estimated Business Impact

The new CMS application will improve operational efficiency, enhance customer experience, drive sales growth, and provide valuable business insights. Seamless integration will reduce data silos and enable data-driven decision-making, ultimately increasing revenue and market share.