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The company's existing CRM system, built with outdated technology, lacked necessary features for efficient order processing, hindering scalability and growth. Off-the-shelf solutions did not meet their specific requirements. They need a system to provide a single view of order status, real-time sales/marketing insights, and facilitate operational improvements.
A Canadian company specializing in the development and marketing of premium natural health products for healthcare professionals and health food retailers, focused on scientific research and quality ingredients.
The implementation of this NextGen CRM application is expected to significantly increase order throughput, reduce processing time, and improve operational efficiency. The enhanced insights will enable better marketing campaigns and informed business decisions, ultimately contributing to revenue growth and improved customer satisfaction.