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The client's Magento backend with Towersystems POS integration failed to support multistore functionality, causing products to appear in only one store. This led to inventory discrepancies, customer confusion, and lost sales opportunities. Additionally, the checkout process lacked flexibility for delivery/pickup options, and performance issues affected site reliability.
A retail business operating two physical bike stores and their corresponding websites, specializing in bike sales with shared inventory but location-specific stock availability.
Improved customer satisfaction through seamless inventory transparency and checkout flexibility, increased sales conversion by eliminating stock-related cart abandonment, reduced operational overhead via automated inventory management, and enhanced brand reputation through reliable performance and security compliance.