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Modernizing an Online Psychic Reading Platform for Enhanced User Experience
  1. case
  2. Modernizing an Online Psychic Reading Platform for Enhanced User Experience

Modernizing an Online Psychic Reading Platform for Enhanced User Experience

sevencollab
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Challenges Faced by Traditional Psychic Service Providers in Digital Spaces

The client operates an outdated web platform for online psychic readings, including audio/video chats and text-based consultations. The platform's performance issues, complex workflow, and outdated UI hinder user engagement and retention, particularly among millennial audiences. They need a modern, efficient solution to improve user experience, streamline interactions, and stay competitive in the evolving digital market.

About the Client

A long-standing provider of online divination and psychic services seeking digital transformation to attract younger audiences through advanced web-based offerings.

Goals for Enhancing the Online Psychic Service Platform

  • Develop a fast, responsive web platform optimized for seamless user interactions.
  • Simplify user workflows to facilitate easy access to live psychic reading services.
  • Create an intuitive and modern UI to enhance user satisfaction.
  • Optimize messaging and chat functionalities to reduce clutter and improve clarity.
  • Integrate secure payment gateways for smooth transactions.

Core System Functionalities for the Online Psychic Platform

  • High-performance live video and audio communication for pay-per-minute sessions.
  • Text chat interface with real-time messaging and minimal text clutter.
  • Intuitive user interface with modern aesthetic and easy navigation.
  • Integrated payment gateway supporting multiple payment options.
  • Robust backend architecture ensuring fast load times and reliable connections.
  • User account management with session tracking and history.

Preferred Technologies and Architectural Approaches

Backend: Ruby on Rails
WebSocket-based real-time communication
Database: PostgreSQL on Amazon RDS
Cloud Infrastructure: AWS (VPC, ELB)
CI/CD: Jenkins
Web Servers: Apache
Payment Integration: eWAY

Essential External System Integrations

  • Payment gateway for secure transaction processing
  • Cloud hosting and database services for scalability and reliability

Key Non-Functional Requirements

  • Platform should support concurrent sessions with minimal latency to ensure high-quality audio/video calls.
  • Scalable architecture capable of handling increasing user loads.
  • Data security compliant with privacy standards for personal and payment data.
  • Fast page load times and smooth interactions for optimal user experience.

Expected Business Benefits from the Platform Modernization

The new platform is anticipated to significantly improve user engagement through enhanced UX and faster performance. It aims to increase session durations, reduce user churn, and attract a targeted millennial audience, thereby expanding the client’s market share in online psychic services. The modernization is expected to result in improved customer satisfaction and higher revenue conversion rates.

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