The client operates an outdated web platform for online psychic readings, including audio/video chats and text-based consultations. The platform's performance issues, complex workflow, and outdated UI hinder user engagement and retention, particularly among millennial audiences. They need a modern, efficient solution to improve user experience, streamline interactions, and stay competitive in the evolving digital market.
A long-standing provider of online divination and psychic services seeking digital transformation to attract younger audiences through advanced web-based offerings.
The new platform is anticipated to significantly improve user engagement through enhanced UX and faster performance. It aims to increase session durations, reduce user churn, and attract a targeted millennial audience, thereby expanding the client’s market share in online psychic services. The modernization is expected to result in improved customer satisfaction and higher revenue conversion rates.