Development of a DNA-Based Personalized Health & Wellness Platform

The client requires a comprehensive digital ecosystem to display complex clinical research data related to DNA-based health and wellness programs. Current processes lack efficient data presentation on various devices, which hampers customer loyalty, delays information dissemination, and impacts the company's market image in the health and biotech industries.

A mid-sized biotech company specializing in personalized health solutions leveraging DNA data, aiming to enhance user engagement through advanced online platforms.

• Create a user-centric web and mobile platform to provide detailed, individualized DNA-based health and wellness recommendations.
• Implement progress tracking with automatic adjustments based on user activity and data inputs.
• Develop an ecommerce system featuring a catalog of health-related products and dynamic pricing tailored to different countries, customer types, and distributors.
• Enhance user engagement through upsell features integrated within the platform, aiming for a 20% increase in sales.
• Build multilingual support and secure cross-domain authentication to support global users and partners.

• Display of personalized, DNA-based diet and physical exercise plans with automatic recalibration.
• Progress tracking system with dynamic adjustment of health programs.
• Calculation engine for nutritional data (proteins, carbs, fats, calories) from user meals.
• Management of a product catalog with over 1000 health-related products, including bundling into customizable packages.
• Order tracking system using unique codes and real-time status updates.
• Dynamic pricing engine considering country, customer status, and distributor type.
• A multilingual, cross-domain authorized web and mobile platforms (iOS and Android).
• Customer registration and data collection tools, including surveys on habits and preferences.

• DNA data processing and analysis modules
• Ecommerce payment gateways
• Shipping and logistics tracking systems
• Distributors' management platforms
• Multilingual support and localization services

• System availability of 99.9% uptime
• Responsive design supporting all major devices and browsers
• Secure user authentication and data encryption
• Ability to handle a catalog of over 1,000 products
• Scalable architecture to support international expansion across 20+ countries with variable pricing and distributor levels

The platform aims to increase customer engagement and loyalty through personalized, DNA-based health recommendations and progress tracking. The implementation of upsell features is expected to boost sales by approximately 20%. Additionally, the system's scalable and secure design will support global expansion, enhancing the company's market presence and reputation in the health and biotech sectors.