The client currently relies on an outdated, legacy workflow management system for handling packaging design projects. This system presents performance and reliability issues, lacks modern user experience, and is not aligned with current branding standards. Additionally, it is hosted on-premises, limiting scalability and speed, and hampers efficient collaboration with external design agencies, suppliers, and printers. These issues impede the timely approval and deployment of packaging artwork, affecting operational efficiency and brand consistency.
A large retail organization with an extensive product line requiring an internal workflow platform to manage product packaging design, approval, and production processes involving multiple stakeholders and external partners.
The new platform is expected to streamline the packaging artwork approval process, achieving over 15,000 artwork projects approved per year efficiently. It will enable unlimited user access, supporting organizational growth at no additional cost. The migration and modernization efforts aim to significantly improve system speed, reliability, and user satisfaction, resulting in decreased support tickets and enhanced collaboration with external partners. Overall, the project will strengthen the client's operational agility, brand consistency, and time-to-market for new packaging designs.