Comprehensive Rebuild of Healthcare Professional Engagement Platform for Pharmaceutical Support

The existing online platform designed for healthcare professionals faced low user adoption due to poor user experience, alongside performance and reliability issues that hindered development enhancements. Additionally, scalability constraints and technical limitations prevented the addition of new functionalities, impairing effective communication and support for medical professionals within regulatory compliance frameworks.

A mid-sized pharmaceutical company aiming to enhance its digital engagement tools for healthcare professionals, providing product information and support while ensuring compliance with data privacy regulations.

• Achieve a complete technical rebuild (front-end and back-end) of the platform to improve usability and reliability.
• Increase user adoption among healthcare professionals by providing a more intuitive and efficient interface.
• Expand platform functionality by 30-40% to include features such as registration, user management, product library, symptomology wizard, email notifications, and approval workflows.
• Ensure compliance with data privacy regulations (e.g., GDPR, POPI) for handling sensitive medical data.
• Reduce the time-to-market for new features and updates through scalable and maintainable architecture.
• Improve platform performance, reliability, and security to support long-term operational stability.

• User registration and secure authentication processes
• User management and profile administration
• Approval workflow for content and user actions
• Extensible product library with detailed information
• Symptomology wizard for diagnostic support
• Automated email notification system
• Role-based access controls and compliance with privacy standards

• Healthcare data compliance systems
• Email and notification services
• Content management and approval systems

• Platform scalability to support increasing user base and feature expansion
• High availability and performance to ensure minimal downtime
• Security measures aligned with GDPR and POPI regulations for handling medical data
• Fast development cycles to enable rapid deployment of new features
• Responsive design ensuring usability across devices

By implementing the improved platform, the client aims to significantly enhance healthcare professional engagement, boosting adoption rates and ensuring effective communication within compliance frameworks. The project is expected to reduce feature development lead times, provide a scalable infrastructure for future growth, and foster long-term partnerships with medical professionals, thereby supporting overall business expansion and market leadership in healthcare support services.