Modernized Digital Platform for Member Engagement and Content Management

The organization faces difficulties in effectively communicating with its extensive membership and the public due to outdated website infrastructure. The existing systems lack a modern, user-friendly interface and flexible content management capabilities, hindering outreach, event promotion, and member engagement across various sectors and regions.

A large union or advocacy organization representing employees in research, higher education, and knowledge dissemination, with a significant member base and multiple local branches.

• Redesign the organization's website to improve user experience, navigation, and responsiveness.
• Implement a modern, intuitive content management system to empower staff with efficient content updates and management.
• Develop an integrated calendar and event registration system synchronized with the CRM to streamline event participation and information sharing.
• Achieve a scalable digital infrastructure capable of serving a large member base and multiple regional branches.
• Enhance communication channels to increase member engagement and public outreach effectiveness.

• Responsive website design with intuitive navigation and advanced filtering options for events and courses.
• Calendar and registration page integrated directly with the CRM, utilizing custom fields for real-time data synchronization.
• Content management system that allows staff to easily create, update, and organize website content without technical support.
• Role-based access control for administrative users to manage content, events, and user data securely.
• Mobile-optimized interfaces for accessibility across devices.

• CRM system for member data, event registration, and synchronization
• Calendar services similar to Google Calendar for event scheduling
• Payment gateway (if applicable) for paid event registration

• Scalability to support over 26,000 members and multiple regional branches
• High performance with fast load times and minimal latency
• Robust security measures to protect member data and comply with data privacy standards
• High availability and reliable uptime

Implementation of the new digital platform is expected to significantly enhance communication efficiency, increase member engagement, and streamline event management processes. The upgraded system will support a large user base with scalable architecture, enabling the organization to better serve its members and expand its outreach efforts, leading to improved operational effectiveness and public visibility.