The client faces difficulties in creating a comprehensive, secure, and user-friendly online ticket marketplace for live events. Current limitations include inefficient specifications, lack of a scalable technology infrastructure, and the need for a platform that facilitates seamless buying and reselling experience for users across various device types, especially mobile devices.
A regional entertainment event organizer seeking to establish an online platform for ticket sales and resales, aiming to enhance user engagement, security, and operational reliability.
The new ticket marketplace platform is expected to significantly streamline ticket transactions, enhancing user trust and engagement. Anticipated outcomes include increased ticket sales volume, higher user retention rates due to improved experience, and operational efficiencies from automation and scalable infrastructure. The platform aims to provide a reliable, secure, and user-friendly environment capable of supporting high-volume ticket exchanges across multiple live events.