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Modernized Client Portal for Global Modeling Agency with Enhanced User Experience and Scalable Architecture
  1. case
  2. Modernized Client Portal for Global Modeling Agency with Enhanced User Experience and Scalable Architecture

Modernized Client Portal for Global Modeling Agency with Enhanced User Experience and Scalable Architecture

boldare.com
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Challenges Faced by a Traditional Modeling Agency's Online Platform

The agency's existing web application was outdated, with an old-fashioned UI/UX, lacking responsiveness, resulting in decreased user registration and engagement. The database infrastructure was outdated and did not meet modern security standards, which compromised safety and scalability. The interface was difficult for both admins and users to navigate, hindering efficient management and discovery of models. Limited integration with social media platforms reduced ease of data updates and profile management, impacting user experience and operational efficiency.

About the Client

A large international modeling and talent management agency seeking to improve its online platform to attract more users, streamline management, and support scalability.

Objectives for Developing a Next-Generation Modeling Agency Platform

  • Develop a modern, responsive, and user-friendly web application for both admin and end-users.
  • Increase user registration rates and engagement through improved UI/UX design.
  • Implement scalable backend architecture supporting a growing database of models, hostesses, and events.
  • Enhance data management capabilities, including profile updates, multimedia handling, and social media integration.
  • Improve search functionality for models based on customizable parameters, enabling quick and precise searches.
  • Ensure application security and performance meet contemporary standards, with fast load times and reliable operation under increased load.
  • Facilitate seamless admin control over content, castings, and event management.
  • Support multiple device access via responsive design for optimum user experience across desktops, tablets, and smartphones.

Core Functional Requirements for the Redesigned Modeling Platform

  • Unified registration and profile editing system supporting Facebook login and data import.
  • Intuitive admin panel for managing models, castings, and events with advanced search filters (e.g., location, language, height, measurements).
  • Real-time updates and multimedia uploads for profile photos and documents, with easy download options.
  • Responsive interface designed with modern UI/UX principles and Bootstrap framework for device adaptability.
  • Advanced search and filtering tools to locate models fitting specific criteria for clients.
  • Content management system to edit website content and blog sections (potentially integrated with a CMS like WordPress).
  • Multimedia and profile migrations to an optimized database structure supporting performance and security.
  • Integration with external APIs (e.g., Google Maps API) for address validation and geolocation services.
  • Fast, paginated search results with optimized database queries to improve response times.

Technology Stack and Architectural Preferences

Symfony framework for backend application development
PHP5 or later versions with a focus on scalable, maintainable code
Bootstrap for responsive frontend design
MariaDB for database with optimized performance
Continuous integration and automated testing pipelines
WordPress CMS integration via custom API for content editing
RESTful API architecture for system integrations

External System and Data Integrations Needed

  • Facebook API for profile data import and photo integration
  • Google Maps API for address validation and geolocation features
  • CMS (e.g., WordPress) for content and blog management
  • Payment gateways or booking systems (if applicable)

Key Non-Functional System Qualities and Performance Metrics

  • System scalability to support increasing user base and growing database size
  • Application load time optimized to load within 2-3 seconds on standard broadband
  • Robust security measures to safeguard personal and multimedia data, complying with modern standards
  • High availability with minimal downtime
  • Responsive design compatible with all device types and screen sizes

Anticipated Business Benefits from Platform Modernization

The new platform is expected to significantly increase user registration and engagement, mirroring previous results with a substantial growth in registered users. It will provide a stable, secure, and scalable environment supporting expanded operations, leading to enhanced brand reputation, more efficient management processes, and increased client satisfaction. Faster search and profile management functionalities will enable users to find suitable models quickly, improving placement success rates and attracting new clients.

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