Development of an Advanced B2B & B2C Ecommerce Platform for Industrial and Retail Product Management

The client faces difficulties managing extensive product catalogues with over 7 million SKUs, including frequent updates and duplicate issues, leading to inefficiencies and data inconsistencies. Their existing platform limits growth opportunities, hampers quick catalog uploads, and offers insufficient analytics, which constrains competitive positioning in the market. Additionally, they need to unify B2B and B2C sales channels to optimize upselling and improve customer experience during periods of high demand.

A large-scale distributor and retailer specializing in industrial and consumer products, seeking to modernize their online sales channels and improve operational efficiency.

• Develop a new scalable web application incorporating modern design and responsive web features to enhance user experience.
• Implement algorithms to automatically detect and eliminate duplicate product entries, reducing catalog inconsistencies.
• Optimize product catalog uploading and updating processes to be four times faster, increasing operational efficiency.
• Integrate advanced business intelligence tools to provide comprehensive sales, purchase, and market analytics for B2B users.
• Create seamless integration between B2B and B2C sales channels, including cross-selling opportunities like service add-ons, to boost revenue streams.
• Maintain and enhance the existing platform during development to ensure uninterrupted service during peak operational periods.
• Leverage suitable technologies and integrations to ensure system flexibility, scalability, and high performance.

• An advanced product management module capable of handling large-scale catalogues with automated duplicate detection and matching based on similarity percentages.
• Enhanced upload and batch processing functionalities to reduce product catalogue update times by a factor of four.
• An internal analytics dashboard offering sales, purchase trends, top brands, and profit margins with export options to PDF and XLS formats.
• Integration of B2B and B2C channels with cross-selling functionalities, enabling suggestions for complementary services during product purchase workflows.
• A user-friendly, mobile-responsive web interface with modern design principles to ensure ease of use across devices.
• Backend support for continuous data import, synchronization with external supply chain systems, and real-time updates.

• Automated supply chain stock levels and offer files import to maintain accurate catalogues.
• External analytics and reporting tools for business intelligence insights.
• Payment gateways and shipping logistics systems, if applicable, to support end-to-end transaction management.

• System scalability to support handle over 7 million products with frequent updates (e.g., 7+ times daily).
• High performance: system response times optimized to ensure quick data processing and user interactions.
• Data accuracy and integrity, especially in duplicate detection and catalog matching processes.
• Security standards conforming to industry best practices for protecting product data and customer information.
• Availability and reliability for continuous operation, especially during peak business periods.

The implementation of this advanced ecommerce platform aims to significantly improve operational efficiency, reducing product upload times by 75%, and decreasing catalogue duplication issues. The solution is expected to increase the number of active paying users by approximately 50% through improved user experience, better analytics, and enhanced multi-channel integration. These improvements will bolster the client's competitive position in the market, increase sales volumes via upselling capabilities, and lay a foundation for scalable growth in both B2B and B2C segments.