The client requires a digital platform to effectively engage customers with their renewable energy solutions, such as home energy storage systems. Currently, existing portals are technical, complex, and lack visual appeal, reducing user engagement and brand advocacy. There is also a need for a scalable solution to visualize system performance, environmental impact, energy sharing within communities, and support future expansion like virtual power plants.
A leading provider of home energy storage solutions and smart grid integration, serving residential and small-to-midsize commercial clients globally.
The new customer engagement portal is expected to increase user engagement and retention, fostering brand loyalty and advocacy. It aims to improve customer satisfaction, targeting an average survey score of 4 out of 5, and support the company’s growth into virtual power plant initiatives. Additionally, the scalable, performance-optimized platform will allow efficient integration of new features, reducing maintenance costs and enhancing market competitiveness.