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Existing Sitecore 6.4 platform lacks modern content management capabilities, mobile responsiveness, and integrated marketing tools, resulting in poor user engagement, inefficient content updates, and limited ability to track SEO performance. Outdated referral system fails to incentivize customer acquisition effectively.
A US-based travel company specializing in curated group tours, personalized travel mate matching, and dynamic trip customization through a digital portal
Expected 40% reduction in content management time, 25% increase in mobile conversion rates, and 15% growth in referral-based bookings through enhanced user experience and targeted marketing capabilities. Improved SEO performance anticipated to drive 30% increase in organic traffic.