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Development of Corporate Portal and Email Marketing Platform for Digital Agency

sourceved.com

Information technology

Advertising & marketing

Business services

eCommerce

Education

Financial services

Health & fitness

Media

Challenges in Content Management and Marketing Effectiveness

The agency struggles with managing large volumes of marketing content, lacks centralized knowledge management, has no structured email marketing capability, and requires improved SEO and multi-platform support to enhance digital presence.

About the Client

Leading digital agency providing IT services across multiple industries globally

Strategic Objectives for Digital Transformation

Create unified portal to showcase expertise and marketing content
Implement centralized knowledge base for user resources
Establish automated email marketing campaigns
Enable multi-site management and responsive design
Improve SEO performance and analytics capabilities

Core System Functionalities

Process-Oriented CMS for content management
Single Knowledge Base for user resources
Sitecore Email Campaign management
Multi-site support with single-click page creation
Responsive web design with interactive widgets
Web analytics integration for SEO optimization

Technology Stack

Sitecore CMS

ASP.NET

SQL Server

JavaScript

React

Azure

System Integrations

Sitecore Marketing Manager
Sitecore Form Manager
Google Analytics
Email delivery services

Non-Functional Requirements

High scalability for content growth
Cross-device performance optimization
Enterprise-grade security
99.9% system uptime SLA

Expected Business Impact

Centralized content management will reduce operational overhead by 40%, email marketing automation will increase lead conversion rates by 25%, and improved SEO will enhance organic traffic by 50% within 12 months.