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Development of a Self-Maintainable, Responsive Website with Process-Oriented CMS for Coors Light

sourceved.com

Food & Beverage

Consumer products & services

Business Challenges

Coors Light requires a centralized, user-friendly content management system to handle large volumes of rich media content across multiple sites without technical dependencies. The existing platform must ensure cross-device compatibility, SEO optimization, and seamless integration with marketing tools to enhance customer engagement.

About the Client

A UK-based market leader in beer sales, requiring a scalable digital platform to manage rich media content and support multi-site operations.

Project Goals

Implement a process-oriented CMS for efficient content management
Enable single-knowledge-base access for users
Support multi-site management with unified administration
Achieve single-click page creation for articles and static content
Ensure responsive design across all devices

Core Functionalities

Process-oriented CMS for scalable content handling
Single-knowledge-base portal for user access
Multi-site support with centralized control
Single-click page development tools for non-technical users
Interactive widgets and rich media integration
Web analytics implementation for SEO optimization

Technology Stack

Responsive web development frameworks

Headless CMS solutions

Cloud-based hosting platforms

Progressive Web App (PWA) architecture

System Integrations

Google Analytics or similar web analytics tools
SEO optimization platforms
Digital asset management systems
Marketing automation suites

Non-Functional Requirements

Cross-browser compatibility (Chrome, Safari, Firefox, Edge)
Load time optimization (<3 seconds on 4G connections)
WCAG 2.1 accessibility compliance
High availability (99.9% uptime SLA)
Role-based access control for content editors

Expected Business Impact

The new platform will reduce content management overhead by 60%, improve SEO rankings through responsive design, and increase marketing campaign effectiveness via integrated analytics. Cross-device compatibility will expand market reach, while the self-service CMS will eliminate dependency on technical teams for routine updates.