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Modernization of Shyam Steel's Digital Presence with Dynamic Website Development

capitalnumbers.com

Manufacturing

Construction

Outdated Digital Presence

The existing static website was difficult to update, failed to reflect company changes, and lacked modern marketing and design elements. The platform required technical expertise for content modifications, limiting the client's ability to maintain an agile digital presence.

About the Client

Leading TMT Bar producer and manufacturer in India

Digital Transformation Goals

Transform static website into a dynamic, content-manageable platform
Enhance brand representation through modern design and marketing-focused UX
Implement interactive features for improved user engagement
Streamline dealer and retail network management capabilities
Integrate brand ambassador endorsements effectively

Core System Functionalities

Dynamic homepage with product showcase (TMT rebar, structural steel, billets)
Interactive retail network selector by state/pincode
Dealer application and locator system
Backend content management for dealer information
Career portal and quote request forms
Social media integration and Virat Kohli endorsement content
Downloadable brochures and certification documentation

Technology Stack

HTML5

CSS3

jQuery

WordPress

System Integrations

Backend database for dealer management
Geolocation API for pincode-based dealer search
Form submission handling system

Quality Attributes

Cross-browser compatibility
Mobile-responsive design
Fast page load performance
Secure form submission handling
Scalable architecture for future expansion

Expected Business Impact

Enhanced digital credibility through modern, vibrant design; improved user engagement with interactive features; streamlined dealer network management; increased lead generation through optimized marketing elements; strengthened brand positioning via effective celebrity endorsement integration.