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Modernization of Science News Mobile Application for Enhanced User Experience and Subscriber Engagement

3advance.com

Media

Information technology

Other industries

Challenges with Existing Mobile Application and Digital Monetization

Legacy mobile app with limited functionality for dynamic content consumption, poor accessibility features, and subpar app store ratings (below 3 stars) failing to effectively monetize digital content or retain subscribers. Inability to showcase daily website content alongside print archives.

About the Client

A century-old science publication seeking to modernize its digital presence and improve subscriber retention through a mobile-first strategy

Goals for Mobile App Modernization

Improve app store ratings through enhanced UX/UI design
Increase subscriber retention through improved content accessibility
Enable seamless consumption of both print archives and daily digital content
Implement robust monetization features for digital subscriptions
Achieve 4.2+ average app store rating post-launch

Core Functionalities for Enhanced Science News App

Accessible UI with custom text sizing and color contrast options
Dynamic content filtering and personalization
Integrated dark/light mode switching
Searchable archive of 100+ years of scientific content
In-app purchase integration for subscription management
Cross-platform synchronization between web and mobile

Technology Stack for Cross-Platform Development

React Native

JavaScript

Accessibility APIs

Critical System Integrations

Paywall and subscription management platform
Content management system (CMS) API
Analytics tracking integration
App store in-app purchase APIs

Performance and Quality Standards

WCAG 2.1 accessibility compliance
95%+ content loading performance across network conditions
Scalable architecture for 50+ country expansion
Secure authentication for subscriber accounts
Modular codebase for future feature additions

Expected Business Impact from App Modernization

Anticipated 5-star review surge driving improved app store visibility, increased digital subscriber conversions through enhanced content discovery, and strengthened brand reputation as a modern science authority. Projected 4.2+ average rating enabling expanded global reach and future monetization opportunities.