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Despite initial success with the hole-in-one contest concept, the platform struggled to maintain user engagement and revenue streams during external disruptions (e.g., pandemic). The pivot to a rewards program highlighted the need for a more adaptable platform architecture that can support multiple engagement models while maintaining core functionalities like live-streaming and contest verification.
Sports technology startup aiming to revolutionize golf course engagement through gamification and live-streaming capabilities
The reimagined platform aims to increase user retention by 40% through diversified engagement models while creating multiple revenue streams via rewards partnerships and premium features. The improved architecture should reduce operational costs by 30% through serverless scalability, enabling rapid adaptation to market changes and ensuring business continuity during disruptions.