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The client's legacy promotion management system lacked flexibility and scalability, requiring multiple disconnected applications and manual processes. Buyers relied on Excel spreadsheets for proposal creation, leading to inefficiencies and errors. The existing infrastructure could not support rapid digital transformation requirements or global market scalability.
Multinational fashion retail corporation operating over 200 markets with multiple brands through physical stores and digital platforms
Implementation will reduce manual operational work by 70%, enable 50% faster promotion deployment cycles, and support seamless scaling to new markets. Automated proposal management will accelerate buyer workflows by 60% while improving data accuracy. The microservices architecture will allow 3x faster response to market demands during peak periods like Black Friday sales.