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Modernization of Personalized Publishing Platform with Enhanced User Experience

triare.net

Media

eCommerce

Other industries

Current Challenges

Outdated website architecture and design hindering user experience, lack of technical documentation from previous development teams, difficulty maintaining customer retention during platform transitions, and need for scalable infrastructure to support business growth.

About the Client

Digital publishing platform specializing in personalized fairytales and novels for English and German-speaking audiences

Project Goals

Modernize website architecture and design to improve user engagement
Create comprehensive technical documentation for future development
Implement a scalable system combining WordPress simplicity with e-commerce capabilities
Optimize interface for age 50+ demographic with intuitive navigation
Establish ongoing support framework for continuous feature enhancements

Core System Requirements

Advanced search functionality across hundreds of customizable items
Interactive novel/personalized fairy tale creation wizard
Multi-language support (English/German)
Secure payment gateway integration
Admin dashboard for product catalog management

Technology Stack

WordPress

PHP

Python

Contao CMS

System Integrations

E-commerce payment processors
Customer relationship management (CRM) system
Content delivery network (CDN)
Analytics platforms

Performance Requirements

High-availability architecture with 99.9% uptime SLA
Responsive design across all device types
GDPR-compliant data security measures
Cross-browser compatibility (Chrome, Firefox, Safari, Edge)
Scalable cloud infrastructure for traffic spikes

Expected Business Outcomes

Projected 40% increase in customer retention through improved UX, 25% boost in conversion rates from optimized e-commerce functionality, and 30% reduction in maintenance costs via standardized technical documentation and scalable architecture.