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Modernization of OnTheSnow's Digital Platforms with Cross-Platform Mobile App and SEO-Optimized Web Experience

spiralscout.com

Sports

Media

Information technology

Current Challenges in User Engagement and Platform Performance

The existing mobile and web applications suffer from low user ratings (2.4 stars), performance bottlenecks, outdated architecture, complex third-party ad integration, and SEO inefficiencies. These issues hinder user engagement, scalability, and organic traffic retention.

About the Client

A premier digital platform providing ski reports, snow conditions, and resort insights to global winter sports enthusiasts, covering 2,000+ ski resorts worldwide.

Strategic Objectives for Platform Enhancement

Rebuild mobile app to achieve 4.7+ star ratings through UX improvements
Modernize web architecture for scalability and cross-device compatibility
Implement SEO best practices to maintain search rankings
Optimize page loading speeds for seamless browsing
Integrate third-party advertising services without compromising performance

Core System Functionalities and Key Features

Redesigned UI/UX for mobile and web applications
Cross-platform React Native mobile app with TypeScript
Next.js-based web platform with prerendering capabilities
Integration of Google Tag Manager, Prebid, and TripAdvisor ads
Localization support for 13 languages

Modern Technology Stack

React Native

Next.js

TypeScript

Docker

RoadRunner 2.x

Spiral Framework 2.x

Cycle ORM

Third-Party System Integrations

Google Tag Manager
Urban Airship
Prebid
TripAdvisor
Sentry (error tracking)
i18next (localization)
React Query (data management)

Performance and Scalability Requirements

Sub-2-second page load times
Support for 20,000+ prerendered pages across 14 domains
High availability architecture
Error tracking and monitoring with Sentry
Scalable infrastructure for global user base

Expected Business Impact of Platform Modernization

Projected outcomes include a 4.7+ star mobile app rating, 13-language global accessibility, improved SEO rankings with sustained organic traffic, 50% faster page loads, and increased ad revenue through seamless third-party integrations. The modernized platform will position OTS as a leader in digital snow sports content.