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Modernization of National Jeweler's Digital Platform for Enhanced User Engagement

jetrockets.com

Media

Consumer products & services

Outdated Digital Infrastructure Hindering User Experience

The existing website lacked user-centric design, operated on a limited-functionality CMS requiring extensive manual work, and failed to meet modern media standards for engagement and responsiveness. This resulted in declining reader interaction and brand perception challenges.

About the Client

A leading media outlet providing industry news and analysis for jewelry professionals, published by Jewelers of America.

Key Goals for Digital Transformation

Create a responsive, visually engaging website aligned with modern media trends
Implement a custom CMS to streamline content management workflows
Integrate contextual advertising spaces without compromising UX
Improve brand perception through enhanced digital presence

Core System Requirements

Custom CMS with intuitive content publishing interface
Mobile-first responsive web design framework
Dynamic ad placement system with contextual targeting
Automated content migration from legacy systems
Integrated QA testing for cross-browser compatibility

Technology Stack Requirements

Ruby on Rails

React

PostgreSQL

HTML5

System Integration Needs

Legacy content database migration
Third-party advertising platforms
Analytics and user behavior tracking tools

Performance and Scalability Criteria

High-traffic handling capacity with 99.9% uptime SLA
Page load speed under 2 seconds for 90% of content
WCAG 2.1 accessibility compliance
Role-based access control for content management

Expected Business Outcomes

Projected 40% increase in user engagement metrics, 30% improvement in content publishing efficiency, and measurable enhancement in brand perception scores among jewelry industry professionals through modernized digital presence and streamlined content operations.