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Modernization of Multi-Sport Organization's Digital Platform
  1. case
  2. Modernization of Multi-Sport Organization's Digital Platform

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Modernization of Multi-Sport Organization's Digital Platform

herodot.com
Sports
Charity
Education
Entertainment

Legacy System Limitations

Existing desktop-first website architecture resulted in poor mobile user experience, limited multimedia content capabilities, fragmented content management, and insufficient monetization pathways. The platform failed to effectively represent the organization's multi-sport portfolio or engage modern digital audiences.

About the Client

Professional Polish football club with diversified sports activities and community programs, seeking digital transformation to enhance fan engagement and operational efficiency.

Digital Transformation Goals

  • Implement mobile-first responsive design for 70%+ mobile users
  • Create unified platform for football and non-football content
  • Enhance fan engagement through interactive features
  • Implement efficient content management system
  • Improve conversion rates for ticket and merchandise sales

Core Platform Capabilities

  • Adaptive mobile-first UI/UX design
  • Real-time match statistics and commentary
  • Dynamic player profiles with multimedia integration
  • User-generated content upvoting system
  • Integrated e-commerce for merchandise and ticketing

Technology Stack

React
Custom CMS
Responsive Web Design Frameworks

System Integrations

  • Social media APIs
  • Payment gateways
  • Analytics platforms

Operational Requirements

  • Cross-device responsiveness
  • High-traffic scalability
  • Content editing performance
  • Data security compliance

Expected Business Outcomes

Projected 40% increase in mobile user engagement, 25% growth in digital revenue streams, and industry recognition for innovative design. The platform will establish a foundation for future digital initiatives while maintaining brand heritage and community connection.

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