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Development of a Native Mobile Application to Enhance Fan Engagement and Monetization for a Leading Football Club

herodot.com

Sports

Media

eCommerce

Challenges in Fan Engagement and Digital Monetization

Legia Warszawa faced declining fan interaction through traditional digital channels, limited real-time engagement opportunities, and insufficient monetization capabilities. The club required a modern mobile solution to deliver personalized content, drive ticket sales, and enable in-app revenue streams while maintaining scalability for future growth.

About the Client

Professional football club based in Warsaw, Poland, seeking to strengthen digital engagement with millions of global fans through innovative mobile solutions.

Key Goals for Mobile Application Development

Increase fan engagement through personalized, real-time content delivery
Enable seamless in-app monetization via ads, ticket sales, and merchandise
Improve real-time match updates and exclusive multimedia content access
Create a scalable platform adaptable to evolving business needs

Core Functionalities for Fan-Centric Engagement

Live Match Center with real-time scores and multimedia content
Personalized Home Feed with curated news and sponsored content
Interactive Calendar for match schedules and event reminders
Targeted Push Notifications for promotions and match updates
In-app ticket purchasing and merchandise sales integration

Technology Stack Requirements

Native iOS (Swift) and Android (Kotlin) development

Modern UI/UX design frameworks

Cloud-based content delivery infrastructure

System Integration Needs

Analytics platforms (e.g., Google Analytics)
Payment gateways for in-app purchases
Third-party CMS for content updates
Push notification services (e.g., Firebase Cloud Messaging)

Performance and Scalability Expectations

Support for 10,000+ concurrent users
Sub-2-second load times for core features
GDPR-compliant data security measures
Cross-platform compatibility with iOS and Android

Anticipated Business Outcomes

The application is expected to significantly boost fan interaction through personalized content delivery, increase ticket sales via calendar integrations and reminders, and generate new revenue streams through targeted advertising and in-app purchases. Analytics integration will provide actionable insights to further optimize fan experiences and business strategies.