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The existing website suffered from an outdated design that undermined credibility, poor navigation structures causing difficulty in content discovery, insufficient accessibility features for low-income and non-English-speaking users, and a lack of trust-building elements for visitors seeking urgent legal information.
Non-profit organization providing accessible legal resources to low-income Massachusetts residents
The redesigned platform is projected to increase user engagement by 40% through improved navigation and accessibility, expand reach to non-English speakers with multilingual support, reduce bounce rates by 25% via contextual content recommendations, and enhance organizational credibility through a modernized, trustworthy interface that meets the needs of vulnerable populations.