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Modernization of Lyngen North's Website Using Jamstack for Enhanced Performance and SEO

pagepro.co

Hospitality & leisure

Tourism

Challenges Identified

The client faced multiple technical and experiential challenges including low page speed scores, outdated WordPress infrastructure, unattractive design, poor user experience, and the risk of losing hard-earned SEO rankings during migration. The existing platform was difficult to maintain and lacked flexibility for future growth.

About the Client

Family-owned business offering unique accommodation in glass igloos and houses with panoramic views of the Lyngen Alps and Lyngenfjord

Primary Project Goals

Maintain and improve existing high SEO rankings post-migration
Create high-resolution visuals without compromising page speed
Implement a modern, future-proof technology stack
Enhance user experience to reduce bounce rates
Improve conversion rates through optimized UX and visual appeal

Core System Requirements

Static website architecture using Jamstack framework
Headless CMS integration for flexible content management
Automated image optimization with high-resolution visuals
Mobile-first responsive design
Integration with external booking system (Vizbook)

Technology Stack

Jamstack

Gatsby.js

Sanity CMS

Third-Party Integrations

Vizbook booking system
Contact form API

Performance Criteria

Sub-2 second page load time
SEO optimization with proper redirects
90+ Lighthouse performance score
Full responsiveness across devices
High security standards through decoupled architecture

Expected Business Outcomes

Implementation of Jamstack architecture with Gatsby.js and Sanity CMS is expected to deliver 50% faster page load times, maintain top search engine rankings, and provide a 30% improvement in mobile user engagement metrics. The modernized platform will enable easier content updates while maintaining visual quality and technical performance, directly contributing to increased bookings and customer satisfaction.