Modernization of Legacy Digital Marketing Application for Banking Terminals

The client relies on an outdated ATM marketing application that lacks modern usability features, is difficult to update, and does not fully integrate with current legacy systems. This results in inefficient campaign creation processes, poor user engagement, and limited ability to deliver targeted advertising on ATM screens. Additionally, the legacy system's interface and technical architecture constrain innovation and scalability.

A large-scale financial services provider with a network of automated teller machines (ATMs) seeking to enhance their digital marketing capabilities and improve user experience.

• Redesign and modernize the existing ATM marketing application to improve usability, achieving an estimated usability score increase from 31% to over 83%.
• Streamline the process for customers and staff to create and manage marketing campaigns, reducing steps and technical complexity.
• Ensure the new application seamlessly integrates with existing legacy systems and hardware constraints, such as ATM screen sizes.
• Develop an intuitive, user-friendly interface that caters to a diverse user base, including non-technical staff.
• Improve system responsiveness and reliability to support real-time campaign updates and analytics.
• Achieve a scalable architecture capable of supporting future feature expansion and increased transaction volume.

• User Research Integration: Incorporate customer and staff feedback mechanisms to inform design and usability improvements.
• Process Flow Optimization: Create simplified workflows for campaign setup, editing, and scheduling.
• Wireframe Development: Design intuitive screen layouts optimized for ATM hardware constraints.
• Template Management: Enable reusable marketing templates for quick deployment.
• Integration Layer: Connect seamlessly with existing legacy systems to synchronize campaign data and operational metrics.
• Responsive UI Design: Develop interfaces that adapt within hardware size limitations for ease of use.
• Test and Feedback Loop: Incorporate user testing phases to ensure high usability and satisfaction, targeting scores above 83%.

• Legacy ATM management systems for campaign synchronization
• Analytics and feedback modules for user interaction insights
• Hardware interface modules to ensure compatibility with ATM display and input capabilities

• System scalability to handle increasing campaign loads and user interactions
• High system availability and uptime to ensure reliable campaign delivery
• Security features to protect campaign data and user information
• Response time less than 2 seconds for campaign setup and updates
• Compliance with industry standards for financial and data security

The modernization is expected to significantly enhance user engagement and campaign management efficiency, leading to an estimated increase in usability scores from 31% to over 83%. It will enable faster deployment of marketing campaigns, improve customer targeting capabilities, and support future scalability. Overall, this project aims to increase customer satisfaction, boost marketing effectiveness, and reduce operational complexity within the bank’s ATM network.