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The existing Shopify-based web store suffers from a poorly maintained codebase causing frequent navigation issues, inconsistent product page loading, and damaged brand reputation. The outdated infrastructure hampers quote request collection, negotiation processes, and scalability for growing product catalogs.
AV technology product retailer with a web store offering industrial and domestic audio-visual equipment, requiring infrastructure modernization for improved user experience and operational efficiency
Enables seamless user navigation and product discovery, reducing bounce rates by 40%. Streamlined quote management system increases sales lead conversion by 30%. Cloudflare-powered infrastructure improves global accessibility and security, while multilingual support expands market reach across Europe. Modernized codebase reduces maintenance costs by 50% and supports future product catalog growth.