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Modernization of Influencer Marketing Platform with React Native Upgrade and UX Enhancement
  1. case
  2. Modernization of Influencer Marketing Platform with React Native Upgrade and UX Enhancement

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Modernization of Influencer Marketing Platform with React Native Upgrade and UX Enhancement

pagepro.co
Advertising & marketing
Information technology
eCommerce

Platform Limitations Hindering Growth

The existing React Native app suffers from performance degradation, technical debt, and outdated dependencies. Key issues include compatibility problems with modern libraries, lack of TypeScript implementation, inefficient API communication, and build process inconsistencies. These challenges impede feature development, increase maintenance costs, and negatively impact user experience.

About the Client

Influencer marketing agency connecting brands with social media influencers for performance-based advertising campaigns

Modernization Goals

  • Upgrade React Native framework to latest version for improved performance
  • Migrate to Expo for enhanced development capabilities
  • Implement TypeScript for better code maintainability
  • Revamp UI/UX design for improved user engagement
  • Modernize API communication stack
  • Establish scalable architecture for future growth

Core System Requirements

  • Influencer-brand matching algorithm with real-time analytics
  • Interactive dashboard with performance metrics visualization
  • Push notification system via Firebase integration
  • Secure API communication layer using updated libraries
  • Cross-platform compatibility with iOS/Android
  • Over-the-air (OTA) update capability via Expo

Technology Stack

React Native
Expo SDK
TypeScript
Styled Components
Redux for state management
Firebase for notifications
Axios for API communication

External System Integrations

  • Firebase Cloud Messaging
  • RESTful API endpoints for influencer data
  • Analytics platforms (Google Analytics, Mixpanel)
  • Payment gateway integration for commission tracking

System Quality Attributes

  • 99.9% uptime SLA
  • Sub-200ms API response times
  • Support for 10x concurrent user growth
  • GDPR-compliant data handling
  • Automated CI/CD pipeline
  • Code maintainability score >85% on SonarQube

Expected Business Outcomes

The modernized platform will reduce technical debt by 70%, improve app performance by 40%, and enable 3x faster feature deployment. Enhanced UX will increase user retention by 25% while the updated architecture will support 5x more concurrent users. OTA updates will reduce maintenance costs by 30% and security vulnerabilities will decrease by 90% through updated dependencies.

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