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Modernization of Heritage Brand Website with Multilingual Capabilities

bilberrry.com

Agriculture

Food & Beverage

Advertising & marketing

Challenges with Outdated Digital Presence

The Washington Apple Commission required a contemporary digital platform that preserved its heritage while enhancing user engagement. The existing website lacked modern interactive elements, multilingual support, and efficient content management capabilities to effectively showcase apple varieties, grower stories, and seasonal promotions.

About the Client

Marketing organization responsible for promoting Washington-grown apples globally and providing domestic apple-related resources

Key Project Goals

Modernize heritage brand identity through digital design
Implement multilingual support for global audiences
Create interconnected content database for enhanced user experience
Develop interactive elements to increase engagement metrics
Establish scalable content management system for easy updates

Core System Functionalities

Responsive WordPress theme with heritage-inspired design elements
Interactive apple variety explorer with filtering capabilities
Multilingual content management with RTL language support
Dynamic content tagging system for cross-referencing recipes, varieties, and grower stories
Custom animated UI components (ticker, curved text paths)
Quiz-based apple recommendation engine

Technology Stack

WordPress

PHP

MySQL

JavaScript

React

SASS

System Integrations

WPML Multilingual Plugin
Google Analytics
Third-party translation APIs

Performance Requirements

Support for 100+ concurrent content editors
Page load time under 2 seconds
WCAG 2.1 accessibility compliance
Cross-browser compatibility (IE11+, modern browsers)
99.9% uptime SLA

Expected Business Outcomes

The modernized platform is projected to increase user engagement metrics by 40%, reduce content management overhead by 60%, and support market expansion into 15+ new language regions. The interconnected content architecture will drive 25% more page views per session while maintaining brand heritage through visually compelling storytelling elements.