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Modernization of Global Media Platform for Enhanced User Experience and Operational Efficiency

n-ix.com

Media

Information technology

Advertising & marketing

eCommerce

Business Challenges

Global Media Group is facing challenges due to rapid business growth straining its legacy systems. The existing infrastructure struggles to handle the increasing number of users, asset downloads, and corporate clients, leading to slow operations, hindered ability to meet demand, and suboptimal customer experience. Specifically, outdated user management, customer service tools, and media purchase processes are bottlenecks.

About the Client

A leading global technology company providing a creative platform for buying and selling high-quality media resources (music, images, video, custom content) to a global audience.

Project Objectives

Modernize core platform systems to support increased user base and transaction volume.
Improve user experience for both internal teams and end-customers.
Optimize infrastructure costs through efficient resource utilization and migration.
Enhance platform scalability and maintainability.
Streamline internal operations related to user management, customer service, and content delivery.

Functional Requirements

Modernized user management system with enhanced security and scalability.
Improved media search, discovery, and purchase workflows.
Support for various media formats (image, video, audio).
Custom media content platform for managing and distributing custom content requests.
Two-factor authentication for enhanced security.
Real-time analytics and reporting dashboards.

Preferred Technologies

Node.js

React

Express.js

Angular

PostgreSQL

MongoDB

Snowflake

AWS CloudFormation

HashiCorp Terraform

AWS Lambda

API Gateway

Amazon RDS

Amazon Aurora

Integrations Required

External payment gateways.
Content delivery networks (CDNs).
Social media platforms.
Third-party analytics tools.

Key Non-Functional Requirements

High scalability to handle peak loads.
Excellent performance and low latency.
Robust security measures to protect user data and assets.
High availability and disaster recovery capabilities.
Cost-effective infrastructure management.

Expected Business Impact

This project is expected to significantly improve Global Media Group's operational efficiency, enhance customer satisfaction, and reduce infrastructure costs. The modernization will enable the company to scale its platform to meet growing demand, deliver a better user experience, and maintain a competitive advantage in the rapidly evolving media landscape. The streamlined processes will result in faster time-to-market and improved revenue generation.