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Modernization of EGroshi's Digital Platform with Enhanced UI/UX and Mobile Optimization

wezom

Financial services

Challenges in User Engagement and Mobile Accessibility

Existing website lacked user-friendly design, had poor mobile responsiveness, and failed to optimize client loyalty despite strong service offerings. The platform required modernization to align with user expectations and mobile-first behavior patterns.

About the Client

Ukrainian microcredit company offering 24/7 loan services with rapid approval and client-centric financial tools

Objectives for Digital Transformation

Redesign UI/UX for intuitive loan application process
Develop mobile-optimized platform to accommodate 60%+ mobile users
Enhance brand loyalty through improved digital experience
Maintain corporate identity through consistent visual design

Core System Requirements

Modern UI/UX design system
Mobile-first responsive architecture
Interactive loan calculation tool
Streamlined application workflow
Corporate branding integration

Technology Stack Preferences

HTML5/CSS3

JavaScript frameworks

Responsive design frameworks

System Integration Needs

Loan calculation API
Mobile analytics integration
Cross-device testing tools

Performance Expectations

Sub-3-second page load times
Cross-browser compatibility
ADA compliance
Scalable infrastructure

Expected Business Impact

Projected 25-30% increase in mobile conversion rates, improved customer retention through enhanced user experience, and strengthened brand perception via modernized digital presence aligned with corporate identity.