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Development of a Modern eCommerce Platform with Enhanced UX and System Integrations for ShypShyna
  1. case
  2. Development of a Modern eCommerce Platform with Enhanced UX and System Integrations for ShypShyna

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Development of a Modern eCommerce Platform with Enhanced UX and System Integrations for ShypShyna

wezom
Automotive
eCommerce
Retail

Current Challenges with Existing Website Infrastructure

The legacy website suffers from slow loading speeds, poor integration with accounting systems, and an outdated user interface that fails to meet modern UX standards, hindering customer retention and operational efficiency.

About the Client

Nationwide tire retailer with a legacy brick-and-mortar presence and growing online sales, specializing in tires and vehicle maintenance products.

Strategic Objectives for Platform Modernization

  • Create a high-performance eCommerce platform tailored to automotive retail needs
  • Implement a modern, intuitive UI/UX design with vehicle-specific search capabilities
  • Ensure seamless integration with existing accounting systems and digital tools
  • Minimize traffic loss during migration while maintaining SEO equity

Core Functionalities and Feature Requirements

  • Three-click product catalog navigation
  • Dark/light theme toggle for user preference customization
  • Vehicle registration 'Garage' feature for personalized tire recommendations
  • SEO-optimized frontend architecture

Technology Stack Preferences

Modern frontend frameworks (React/Vue)
Scalable backend architecture (Node.js/.NET)
SEO-optimized CMS

Critical System Integrations

  • Accounting software (e.g., SAP/QuickBooks)
  • Inventory management systems
  • Vehicle database APIs

Performance and Scalability Requirements

  • Sub-2 second page load times
  • High-availability infrastructure
  • Cross-browser compatibility
  • GDPR-compliant security framework

Anticipated Business Outcomes

Successful implementation will reduce traffic loss during migration by 50% compared to industry averages, restore SEO metrics within 4-6 weeks post-launch, and enable 20% annual growth in online sales through improved user experience and operational efficiency.

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