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The client faces inefficiencies in manual data engineering workflows, lack of standardized processes, and high subscriber churn rates. Traditional methods for churn prediction and retention strategies are insufficient, leading to increased costs and reduced profitability.
A premium television network reaching 28 million US households, requiring advanced data systems and AI solutions to optimize subscriber retention and operational efficiency.
The project will deliver 95% accurate churn predictions, enabling proactive retention strategies that could reduce subscriber attrition by up to 5x compared to acquisition costs. Automated pipelines will cut engineering overhead by 40-60%, while standardized workflows will accelerate issue resolution and improve system reliability.