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Modernization of Data Pipelines and AI-Driven Churn Prediction System for Premium TV Network
  1. case
  2. Modernization of Data Pipelines and AI-Driven Churn Prediction System for Premium TV Network

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Modernization of Data Pipelines and AI-Driven Churn Prediction System for Premium TV Network

agileengine.com
Media
Digital Media
Entertainment
Subscription Services

Challenges in Data Management and Subscriber Retention

The client faces inefficiencies in manual data engineering workflows, lack of standardized processes, and high subscriber churn rates. Traditional methods for churn prediction and retention strategies are insufficient, leading to increased costs and reduced profitability.

About the Client

A premium television network reaching 28 million US households, requiring advanced data systems and AI solutions to optimize subscriber retention and operational efficiency.

Key Goals for System Modernization and AI Integration

  • Modernize data pipelines with automation and standardization to improve engineering efficiency
  • Develop AI-driven churn prediction models to enhance retention strategies
  • Reduce operational costs through optimized data workflows and improved subscriber retention
  • Enable scalable, reliable, and secure data and AI systems for future growth

Core System Capabilities

  • Automated end-to-end data pipelines for ingestion, transformation, and analysis
  • Version-controlled analytics workflows with standardized processes
  • AI-driven churn prediction using gradient boosting and logistic regression models
  • Batch processing for model training and ad hoc Python script execution
  • Real-time monitoring of AI predictions for bias, drift, and accuracy

Technologies and Tools

Python
SQL
Bash
Apache Airflow
AWS Batch
AWS ECS
AWS EMR
AWS SageMaker
XGBoost
Snowflake
Tableau

System Integrations

  • External data sources (subscriber behavior, viewing patterns)
  • Existing analytics and reporting platforms (Tableau)
  • Cloud infrastructure (AWS) for scalable processing

Non-Functional Requirements

  • High scalability to handle growing data volumes
  • 99.9% system reliability for critical pipelines
  • Data security and compliance with industry standards
  • Low-latency processing for real-time analytics
  • User-friendly interfaces for data engineers and analysts

Expected Business Outcomes

The project will deliver 95% accurate churn predictions, enabling proactive retention strategies that could reduce subscriber attrition by up to 5x compared to acquisition costs. Automated pipelines will cut engineering overhead by 40-60%, while standardized workflows will accelerate issue resolution and improve system reliability.

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